Forbes contributing writer, Dr. Patrick Rishe, discusses the economic viability and attractiveness of CrossFit to mainstream and diverse industies.  Will CrossFit become another marketed, bought & sold, gimmicky product line? Probably not.  Read more here: The CrossFit Games: An Action Sports Investment Opportunity in the Making 

That’s exciting, but will CrossFit loose it’s grassroots, common man feel?  Maybe, but probably not.  Check out his Adidas commercial which still points towards the common man/women achieving elite potentials. The 2010 CrossFit Games Adidas commercial – video [wmv] [mov]